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Corporate and Executive Coaching

What is Corporate and Executive Coaching?

The benefits of using an external coach are now increasingly recognised by large and small organisations who wish to invest in their key managers and by individuals who wish to achieve their full potential. Coaching is beneficial for all managers from new appointees through to experienced senior executives.

Coaching is a highly skilled and outcomes led process that focuses on those critical variables that will make the biggest difference to workplace performance. Key to its success is the confidential nature of the coaching relationship, the chance to explore fresh ideas, overcome limiting beliefs, and encourage, stimulate, challenge and feedback to clients in an objective and unbiased way.

MFA coaching is pro-active, rapidly extends individuals' existing skill sets and competencies and frequently generates insights with use beyond the immediate context. It is therefore particularly useful where managers carry complex or diverse responsibilities, require fast track development, or for specialist managers needing to acquire broader human resource skills.

As well as achieving designated goals coaching consistently delivers additional benefits for individuals and organisations. These include improved productivity; greater workplace morale; increased motivation; better adaptation to change; general improvements in working relationships and increased retention of staff.

Studies have also identified the benefits of coaching linked with training programmes in achieving lasting outcomes. We are therefore pleased to plan and integrate coaching with our own or clients' existing training programmes.

Who can benefit?

Managers and executives at any level who require coaching to:

  • move rapidly beyond their existing competencies and skill sets
  • develop powerful leadership abilities
  • acquire specific managerial and/or "people" skills
  • achieve higher level strategic thinking
  • assist with processes of change
  • focus on specific projects, or challenges arising within teams

Organisations who wish to use external coaching to:

  • develop excellent managers
  • support change or new initiatives and responsibilities
  • align staff with corporate values or compelling visions
  • underpin mentoring, performance management or training initiatives
  • remedy identified areas of under-performance

What does coaching entail?

  • Preliminary meeting
    Coaching begins with a detailed and structured initial meeting which identifies the strengths and needs of the client. At this stage the results of any existing assessments, performance reviews, 360 degree feedbacks will be discussed and integrated into the coaching programme.
     
  • Further assessments
    Where it will be helpful to obtain external feedback from a client's team or peers we can provide advice and assistance in this respect or act directly in obtaining information and providing confidential feedback.
     
  • Agreement
    From the above, the coaching programme together with explicit outcomes will be agreed and confirmed in writing. We will also establish a pattern and timetable for coaching meetings.
     
  • Coaching sessions
    Coaching meetings are usually conducted face to face. This can be supplemented by telephone or e-mail contact between sessions. During the sessions we will review achievements to date and work together on the planning of new tasks and developments in relation to agreed outcomes. Following each meeting a written record will be produced.
     
  • Coaching tasks
    An important component of coaching is the undertaking by the client of identified tasks between sessions. This ensures a high sense of ownership and forward momentum to the coaching process.
     
  • Reviews
    This is ongoing throughout coaching. In addition, there is a major review at the conclusion of coaching to assess its impact and the achievement of agreed outcomes.